Giving someone “thanks” comes in all shapes, sizes,
contexts, and, yes, degrees of sincerity. Hopefully you know by now, Redwood
Residents, that February is our annual Resident
Appreciation Month. We began this last year and plan to continue it every
February for as long as Redwood builds and manages apartment home communities.
We’re proud of what we do, but know beyond any doubt something very obvious (but
super important): without residents, we are nothing but a bunch of empty
buildings (with private attached garages). But what else are we—and who are you
to us?
This month, so far, we’ve had a couple of “breakfast on the
go” events, handed out some useful cold weather items, and offered all of our
residents the chance to win a cruise. We’re glad to be doing these things and
without budget constraints we would do even more. But I daresay that the
individual items and activities are not the only way to look at what we’re doing,
and perhaps not the most important way in the long run.
A cruise, pair of texting gloves, and bagels &
juice are all things that come and go relatively quickly. Hopefully they are
good memories and offer a positive contribution to your overall sense of
satisfaction with being a Redwood resident.
Another way to look at what we’re doing is seeing it as Gratitude in Action. Anyone can say
thanks, anyone can hand out stuff, and anyone with the budget can offer cruises
as prizes. What we believe we are offering in addition to all of that is a demonstration
of sincere gratitude.
Gratitude is a deeper engagement than “thanks” because Gratitude in Action recognizes you as a
person, not just a Redwood Resident. So hopefully when we look you in the eye,
smile, and offer you a token of thanks it feels deeper than doing something
because it’s the time to do it.
We appreciate all our residents year-round, and we hope our
actions express our gratitude.
*Written by Luke Frazier, Director of Marketing at Redwood.
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